Distilling your company’s values into a singular mark can be a task that requires experience, patience, and creativity. Creating a strong, identifiable logo establishes your brand identity and helps it stand out from your competition.
Telling your brand’s story is more than just designing a great logo. It’s crucial to establish all of the details of your brand in order to create a baseline for growth. We help develop your brand’s story, personality, naming conventions, and services and products, which all contribute to your growth.
Equally as valuable, your brand’s visuals spark the look and feel that your ideals and values definitively express. We design impactful brands through logo design, color systems, font families, icon sets, and layouts that can be applied across all your relevant channels from print to digital.
No matter how large or small you are, a professional looking website makes all the difference in your ability to market, inform, and sell to your potential client base. Thoughtful and strategic design allows us to build a consistent look with an easy to navigate approach to help users stay engaged and convert.
We take our development seriously and build custom websites to meet your business needs. We take the complex and make it simple for you to articulate and update. Technical integrations, such as payment gateways, forms, CRM integrations, and databases are carefully considered so that they are effective for both the client and the end-user.
A functional and up-to-date website is critical for today’s landscape. We ensure that all critical components, such as the hosting platform, domain name, CMS, themes, analytics, and plug-ins stay up-to-date and secure. We know that your website is an ever-evolving marketing channel, and we make sure you maintain it for years to come.
Signage can be one of the first impressions people have of your brand. We specialize in design, development, and production for all types of signage, including exterior, interior, digital, experiential, and wayfinding. Making sure that your brand stays consistent across all channels is imperative for your success.
When your brand has a physical space to encapsulate, it takes a certain ability to integrate your brand into it that feels natural to your customer. More than just graphics and signage, interior elements like wall coverings, flooring, and furniture all speak to the essence of your brand. We’ll help convey the confidence your brand deserves and help create that consistent look.
Whether it’s branded merchandise, promotional products, swag, or whatever you want to call it, we can design it. Items like custom apparel, tradeshow graphics, or event gift bags, we can design and help you source the best products to fit your budget. Feeling confident about every detail allows you to sell with conviction.
If it’s email campaigns, blog posts, or thought leadership, content marketing focuses on awareness and knowledge that converts. We help position your company as the experts you are and nurture your audience to move through the sales funnel to create more engagement and ultimately more customers.
Social Media Marketing
In the growing digital landscape, social media marketing is a critical channel for promoting your products and services. In an increasingly noisy landscape, we help you build the right channels to best meet your ideal customers and develop a strategy that builds awareness and growth. We leverage platform metrics to find trends and increase engagement.
Developing a comprehensive digital strategy helps increase customer engagement and awareness and digital advertising can be the key ingredient to its success. Search engine marketing (SEM), display advertising, and social media ads all help to build your brand’s awareness and allow you to rise above the noise floor in an inundated digital landscape.
Whether you’re looking to overhaul your team’s strategy and efficiency or starting from the ground up, Madden Creative can help you develop a team to fit your needs for your company’s growth. Using proven technology and reviewing existing strategies, we partner with your leadership team to define the team’s potential to work more effectively and efficiently. Schedule a consultation today to learn more about our solutions.
What we needed was a clean, functional, thorough website redesign for our complex, multi-faceted organization. We have a lot of information that we need to share with our supporters and community, and anyone interested in learning more about what we do. Andy invested in our process wholeheartedly and understood what we needed because he listened. Instead of telling us what we should do, he heard what we needed and wanted, and delivered a beautiful website. He also guided us from a user perspective to create a site that flowed well and made sense. We are thrilled with the results. We highly recommend Madden Creative for any redesign and branding needs. He also came in on time and on budget, and we are very grateful!