Comprehensive Orthopedic Care & Treatment
Pacific Blue
CMYK: 98 / 75 / 34 / 20
RGB: 19 / 69 / 108
Hex: #13456c
Forest Green
CMYK: 43 / 18 / 81 / 0
RGB: 156 / 175 / 92
Hex: #9caf5c
Sunset Orange
CMYK: 9 / 38 / 79 / 0
RGB: 229 / 164 / 79
Hex: #e5a44fe
Sky Blue
CMYK: 43 / 18 / 19 / 0
RGB: 147 / 180 / 192
Hex: #93b4c0
Charcoal Grey
CMYK: 0 / 0 / 0 / 100
RGB: 34 / 35 / 30
Hex: #22231e
Roc PDX
Roc PDX had recently acquired another outpatient facility and was looking to update their brand look and feel with a refreshed logo, new branded elements, and a new comprehensive website. As one of the leading healthcare website design firms, they partnered with ROOT 3 Marketing to accomplish this.
Andrew developed an updated identity with a stronger color palette to anchor the organization further into the Pacific Northwest and used active photography to demonstrate life after surgery. The website was designed and developed from the ground up and allows the energy of this active team to shine through.
The Design Team
As Creative Director, Andrew was extremely grateful to work with and mentor some talented young designers on this and several other projects while at ROOT3:
Andrew Madden: creative director; logo design and web design
Michelle Corkery: web design
Franco Neri: back-end development
Spencer Cadman: graphic design; front-end development
Henri Miguel: graphic design
Danielle Cervelli: graphic design