Extraordinary Operations
Deep Blue
CMYK: 13 / 05 /0 / 82
RGB: 14 / 33 / 46
Hex: #0e212e
Navy Blue
CMYK: 20 / 08 /0 / 69
RGB: 28 / 58 / 78
Hex: #1c3a4e
Regent Orange
CMYK: 0 / 52 / 64 / 12
RGB: 225 / 93 / 61
Hex: #e15d3d
Grey
CMYK: 0 / 0 / 0 / 31
RGB: 175 / 175 / 175
Hex: #afafaf
Dark Teal
CMYK: 15 / 04 / 0 / 74
RGB: 28 / 57 / 67
Hex: #1c3943
Regent Surgical Health
Regent leads the nation as the largest private joint venture-focused ASC operator and was a long standing marketing relationship with ROOT 3 Marketing. As growth and leadership changes emerged, Regent wanted to see what a pivot away from traditional healthcare marketing could look like for the brand.
Andy, while serving as Creative Director, and his team took another agency’s bold logo approach and built off of this to create a cinematic and iconic look for the organization’s website. While initially a challenge because of such a great departure, the website and its supporting marketing materials became an iconic approach to the brand. While this direction still lies on the cutting room floor, the end result is too striking to not share.
The Design Team
As Creative Director, Andrew was extremely grateful to work with and mentor some talented young designers on this and several other projects while at ROOT3:
Andrew Madden: creative director; web design
Danielle Cervelli: graphic and web design
David Cutrano: back-end development
Franco Neri: back-end development
Spencer Cadman: front-end development
Henri Miguel: web design
Chabela Fuentes: web design