Organic Farmland Investments

Midnight Blue

CMYK: 13 / 5 / 0 / 78

RGB: 25 / 44 / 57

Hex: #192c39

Navy Blue

CMYK: 17 / 7 / 0 / 70

RGB: 33 / 59 / 76

Hex: #213b4c

Moss Green

CMYK: 11 / 0 / 23 / 37

RGB: 132 / 160 / 101

Hex: #84a065

Earth Brown

CMYK: 0 / 11 / 16 / 63

RGB: 94 / 66 / 54

Hex: #5e4236

Sky Blue

CMYK: 49 / 20 / 0 / 18

RGB: 83 / 158 / 203

Hex: #539ED0

Organic Farm Partners

As Creative Director for Root 3 Marketing, Andrew Madden and his team were brought in at the ground level to create a sophisticated brand and website for Organic Farm Partners in order to attract and educate potential new investors in this emerging market.

Andrew developed a bold identity that spoke to the financial world as well as the agricultural world with an iconic look and feel. The brand was further fleshed out with an earthy color palette that paired well the financial sophistication of the platform and investment strategy.

The website was fully designed and developed to compliment the financial nature of the brand while using bold and colorful imagery to offset the financial services.

The Design Team

As Creative Director, Andrew was extremely grateful to work with and mentor some talented young designers on this and several other projects while at ROOT3:

Andrew Madden: creative director; logo, branding and web design
Henri Miguel: graphic/web design
Nell Kim: graphic/web design
Franco Neri: back-end development
Spencer Cadman: graphic design; front-end development