Technology Enabled Expert Services

Tech Blue

CMYK: 100 / 45 / 0 / 45

RGB: 0 / 74 / 124

Hex: #004a7c

HR Red

CMYK: 0 / 82 / 100 / 0

RGB: 226 / 81 / 32

Hex: #e25120

Credentialing Cyan

CMYK: 100 / 0 / 0 / 0

RGB: 0 / 174 / 279

Hex: #00aeef

Nursing Navy

CMYK: 100 / 84 / 42 / 42

RGB: 0 / 42 / 76

Hex: #002a4c

Staffing Slate

CMYK: 0 / 0 / 0 / 2

RGB: 248 / 248 / 248

Hex: #f8f8f8


As Creative Director for Root 3 Marketing, Andrew Madden and his team partnered with MedHQ to oversee a comprehensive rebranding project including an updated logo, branding, and entirely new website to position the company as the leading provider of technology-enabled expert services to healthcare providers nationwide.

Andrew developed a crisp new identity that allowed a growing company with a broad range of services to visually represented with a bold and iconic mark to help MedHQ standout in a saturated marketplace. To further flesh out the brand, we developed a vibrant and contemporary color palette to prvodie flexibility with a nod to the medical community that MedHQ serves.

The website was designed from the ground up to fully demonstrate the broad range of services of the organization. Strong visual images juxtaposed with branding elements of the logo, give the brand a strong visual identity that demonstrates MedHQ’s passion for the success of its clients.

The Design Team

As Creative Director, Andrew was extremely grateful to work with and mentor some talented young designers on this and several other projects while at ROOT3:

Andrew Madden: creative director; logo, branding and web design
Danielle Cervelli: graphic and web design
Michelle Corkery: web design
Franco Neri: back-end development
Spencer Cadman: graphic design; front-end development
Henri Miguel: graphic design